Momentum: BDO’s Manufacturing and Distribution Leadership Report

Canadian manufacturers are navigating rapid transformation, and we saw an opportunity to develop proprietary data to guide client conversations and demonstrate our industry expertise. I led the marketing strategy for Momentum, a national campaign anchored by an executive survey and industry leadership report.

We partnered with a research firm to execute the survey and surface key insights. I oversaw the development of the report and led the integrated rollout, including webinars, social content, and internal enablement tools. The campaign reinforced our thought leadership, sparked strong interest from firm leaders, and supported partner outreach with timely, data-backed content. Read the report.