To increase the local impact of any fundraising efforts, Health First partnered with Food Bank Canada’s Every Plate Full Campaign to activate local Health First Member stores as drop-off locations for the campaign. This partnership was the first of its kind for the Every Plate Full campaign.

Health First Network’s first annual healthy holiday magazine and giveaway.

One of HFN’s key revenue channels, their e-newsletter program, was struggling; After CASL regulations changed, the organization lost over half of their subscribers and had not managed to bring the list back up in the years since the regulation change. This proved to be a challenge as value to vendor partners who purchased advertorials in the newsletter was being questioned. The design of the e-newsletter had not been updated in several years, and while the content was good, the look made it feel stale and outdated.

When I worked at Innovation Factory, I wrote a monthly column in the Hamilton Spectator's Business insert, featuring one of iF's entrepreneurs.

The strength of any buying and marketing group increases as it grows in numbers, and Health First Network had ambitious goals for Membership in 2017. The focus was not only on adding new Members but connecting with stores that share the organization's values and embrace the vision to build a network of trusted health and wellness retailers across the country. 

The idea for the campaign was to increase brand awareness in the Hamilton community and was built around the notion that great ideas can start anywhere, “even on the back of a napkin.”

The LiON’S LAIR competition gives the Hamilton community the opportunity to experience the thrill of start-up investment as aspiring entrepreneurs and innovators face a panel of Hamilton’s top business executives and solicit cash and professional resources.